An ad campaign designed for the cruthú arts festival 2019
This campaign included the main promotional poster for the festival, along with a 8-ply folding brochure and a number of newspaper and social media advertisements. The vibrant colours used through this campaign are meant to relate to the colourful and diverse talent on show during the week of festivities. With a huge list of activities, pop-up galleries packed with Irish artists, live entertainment, theatre, literature and some big hitting music acts, the branding had to reflect this exciting and effervescent ambience.
The Festival’s logo already used circles in its design so this was echoed in the design elements used throughout the different advertisements.
This is another newspaper ad, designed to run in the same issue as the square one shown below, with more specific details about performances and events happening during the festival.
Another newspaper ad, this is the main promotional poster for the festival.
The first side of the foldable brochure. This contained a miniaturised version of the poster as the cover along with a sponsors list and full day-by-day event list.
a 14x5 cm newspaper ad which was created as part of this advertising campaign.
The flipside of the 8 piece brochure. Space was extremely limited with this as it was designed to be a pocket-friendly size. This was basically the full guide to all goings-on during the week of the festival.